Friday, February 19, 2016
How to ROCK this Social Media Manager Gig
Hi all!
As many of you have read, I have recently completed my eBook for The Social Media Manager Kit by Kel (yours truly) and wanted to make sure that Sweet Tea & Business focuses on making the Social Media Manager Gig you get ROCK!
Social Media Management is one of the most in-demand freelance skills today.
It may go by the name (alias) - community manager, social media content writer, brand manager, social media strategist - but many of the tasks, training and personality traits are the same a crossed the board. This field has a low barrier to entry and is often requires "on the job" training due to the diversity within the jobs.
![](http://www.lifewithoutregrets.ca/wp-content/uploads/2013/08/i-can-do-anything.jpg)
The SCOOP- What does it take to be a Social Media Manager?
![](http://www.mysocialagency.com/content/uploads/2014/06/Tone-of-Voice3.jpg)
![](http://www.building-muscle101.com/images/set-goals-for-weight-training-main.jpg)
It is important for you to set realistic goals for yourself and the company. It is vital that you understand that responses to customers via email needs to be completed almost instantaneously.
We, as a society, do not like to wait!
![](http://www.contegix.com/wp-content/uploads/2013/11/Complaint-Box.png)
As a Social Media Manager, you need to keep an eye out for issues that are happening directly or indirectly.
(directly= @company)
(indirectly= mentions on blog/social media/ or not directly addressing company or you personally)
Please note that this is not always the BAD mentions either, you need to acknowledge the GOOD ones also!
![](http://vivatechnology.net/wp-content/uploads/2013/04/new-customer2.jpg)
It is your job to grow the community constantly!
![](http://www.pinpoint-mktg.net/wp-content/uploads/2014/06/shutterstock_137049065-1.jpg)
Going Above & Beyond- What does it take to ROCK this Social Media Manager Gig?
If you find a tactic that you know will increase engagement or conversations, it is your duty to bring it up.
Learn how to report to your client.
This position is a results-driven job.
![](http://blog.octanner.com/wp-content/uploads/2013/07/standing-out-light-bulb-grid.jpg)
This is something that I recommend doing "on paper" in order to dig further into what changes can be made and what is working based on facts!
![](http://media-cache-ec0.pinimg.com/736x/e4/b4/f3/e4b4f37d423b84fddca1fe2bb0f42c2d.jpg)
Tools of the Trade (a few of my favs to get the JOB done and ROCK it!)
![](http://blog.imperfectconcepts.com/wp-content/uploads/2013/09/Tools-of-the-Trade-934x1024.jpg)
For scheduling and staying on top of comments and mentions, I use Sprout Social. The reporting is amazing also.
In order to know what you are posting and when it is important to have an Editorial Calendar. This will save you time in the long run, allowing you a plan of action and giving you the expected results.
Images are everything in social marketing. I love the free tools at PicMonkey or Canva to help me with my photos and editing.
Your first "job" is going to be marketing and branding yourself. This is your first "on the job training" exercise. You can be more aggressive on your own accounts and experiment with new strategies.
Where do you get the Clients?
![](http://www.insightmarketingsolutions.net/wp-content/uploads/2012/12/Social-Media.jpg)
I recommend joining a few Facebook Groups that focus on Social Media Managers and ideal clients.
When you start seeing results, you can see that word spreads fast. You will see your business growing. Don't be afraid to ask for testimonials or referrals as well.
I think that as a disclaimer, it needs to be said that this field is not for everyone. It has a set of challenges that can vary per job. You need to be accountable and willing to take risks. You need to be confident in your skill set and what you can offer.
![](http://dalicetrost.com/wp-content/uploads/2013/08/Recommended-stamp.jpg)
This life, working at home, being financial free and with my family, is something that I used to dream about.
Today...
- I am living it.
- I am loving it.
- I am making it my life!
Need More Help?
Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig!
![](http://culturalize.nl/wp-content/uploads/2014/02/social_media_manager.png)
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