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What is Content Marketing and Why Does it Pay?

Image
Branding, Content Marketing

by: Kel Amstutz


Content Marketing is one of those really popular words right now. 

Businesses and brands want to use the Internet, blogs, social networks or any kind of media to bring in new customers, clients, prospects, etc. 

So, let's check out this term and look at a high level overview for examples!


Content Marketing Brings in Website Traffic


Content marketing and strategy is very important because in order for you to drive traffic to your website, reveal your message and your offering, you have to be able to generate and entertain an audience of people who are coming to YOU for information.  The best way to do this, right now, is through Natural Content.

Content really connects people on a whole other level unlike ads, banners and PPC.  Why?  Well, because, typically people are more interested in consuming content rather than consuming ads.   


What is Re-purposing Content? 


First, I need to say that I, personally, am a HUGE fan of re-purposing content.  W…

What is Content Marketing and Why Does it Pay?

Image
Branding, Content Marketing


by: Kel Amstutz




Content Marketing is one of those really popular words right now. 


Businesses and brands want to use the Internet, blogs, social networks or any kind
of media to bring in new customers, clients, prospects, etc. 

So, let's check out this term and look at a high level overview for examples!










Content Marketing Brings in Website Traffic




Content marketing and strategy is very important because in order for you to drive traffic to your website,
reveal your message and your offering, you have to be able to generate
and entertain an audience of people who are coming to YOU for
information.  The best way to do this, right now, is through Natural
Content.


Contentreally connects people on a whole other level unlike ads, banners and
PPC.  Why?  Well, because, typically people are more interested in
consuming content rather than consuming ads.   



What is Re-purposing Content? 



First,
I need to say that I, personally, am a HUGE fan of re-purposing cont…