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BUSINESS POST : Start Up: Simplify your Products

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Why you need to simplify your Products! 
by: Kel Amstutz


We are all about simplicity in this world and truth be told, it really does work, especially when it comes to products and programs. 

When you overwhelm your audience with many options, potential customers and clients might have trouble differentiating between one program and another. 

In your first year of business, you, like most people, will make mistakes. You will learn through trial and error. 

This is good, but I want to help you not make the mistake of producing similar products and losing sales because of the confusion effect.

When you are creating products and/or programs make sure that your target audience can understand how one product is different from another.


People want to know what your solution is to what they need, exactly. They need to know that they made the right choice. 


If you overwhelm people...they don't know which option to choose and more times than none...will choose to walk away instead of buy one of yo…