I mean, who has the time to do everything that is involved with blasting your content on all the different channels that are social media?
For some, they think that pinning, pinning and pinning on Pinterest will be enough to achieve goals with marketing...unfortunately, if you are lacking a plan, which includes MORE than just pinning pictures....it will result in a waste of time and you won't achieve the results you were hoping for.
Step-by-Step guide
to making the most out of your Social Media efforts that you can apply throughout the rest of the year and into the next.
I think that it is important to find your goals, so here are a series of questions to ask yourself:
1. What is your social media goal? What are you trying to accomplish? What are you trying to let people know?
- Is it brand awareness?
- Getting traffic to your site?
- Finding new customers?
- Having your existing customers help with reviews of the product and your business?
- Meeting your customers, getting to know your customers and taking their feedback into consideration?
- What type of customer are you looking for?
- Who do you want to reach through social media?
- Are you clear on your approach when reaching out?
3. Next, you need to look at what your competitors are doing. Can you learn from their methods?- How is the competitor interacting with customers?
- What can you do to better your interactions?
4. How are you going to Brand your Images?
- Think about incorporating your logo.
- Know the laws with copyright.
- Make your pins 800x1200 pixels when using Pinterest.
- Show your customers how you use the products or your services.
5. Organize yourself, use a calendar to set up when content will be posted.- Think about what kinds of content you can create that will draw in your audience.
- Think about how often you will pin. Will it be Monthly? Weekly? Daily? Make sure you can execute this plan.
- Make sure you stick to your set schedule.
- Know that times to post so that you will maximize who sees your content. (check out ViralTag for Pinterest Scheduling)
- Can you include top pins with email marketing?
- Make sure you let your customers know you are on social media. Give them a reason to check you out.
7. Track your results.
- It is important for you to see your audience grow on Social Media. Determine your goals. i.e. Day 1 I want 25 people to re-pin my product placement pin. Learn from not hitting these goals.
- Decide how often you will monitor your results.
Use this list before you start pinning away. Remember without a plan you’re never going to fully maximize your results on Pinterest.
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