Friday, January 15, 2016

BUSINESS POST : Start Up: Simplify your Products

Why you need to simplify your Products! 
by: Kel Amstutz


We are all about simplicity in this world and truth be told, it really does work, especially when it comes to products and programs


When you overwhelm your audience with many options, potential customers and clients might have trouble differentiating between one program and another. 

In your first year of business, you, like most people, will make mistakes. You will learn through trial and error

This is good, but I want to help you not make the mistake of producing similar products and losing sales because of the confusion effect.

When you are creating products and/or programs make sure that your target audience can understand how one product is different from another. 


People want to know what your solution is to what they needexactlyThey need to know that they made the right choice. 


If you overwhelm people...they don't know which option to choose and more times than none...will choose to walk away instead of buy one of your great products! 




  • Focus on one struggle. 
  • Have one road to get through the struggle. 







I have my Social Media Manager Kitfor instance, which is something that I believe in, something that I am passionate about, and something that I put my blood, sweat and tears into creating.  


[I want to say...but would never!] 
This is the best option and the ONLY option that you have to get! This kit will transform your life! 









Let's talk about further training material



When you have overlapping material that goes with one product/program AND goes with another  product/program is probably a SIGN that you need to refocus!
People will find this confusing, trying to figure out what they should be buying or how is one program separate from another

Cut out some of your products or programs that overlap and simplify the product lines, it is that simple!





Why?

You want to take out the doubt that buyers might have. 

You need to give potential buyers a clear path to buy. 


  • No fluff. 
  • No distractions. 
  • No questions!


Digital products and selling information that you are an expert in is IMPORTANT!

If you have different products and/or programs, it is important to create funnels for marketing based on circumstances of potential clients. 

It really is having a exhibit A should purchase this product and exhibit B should purchase this product. 



An example is: 






RightClient is looking for a way to stay home with family. Then buy the Social Media Marketing Kit in order to get started on having a full time income on a part time schedule.





WrongClient wants freedom based business. They can either buy my eBook, my eCourse, or join my monthly coaching(Client clicks away- to many choices!) 



For every circumstance that my potential clients are seeking help with, there should be a clear product that fulfills that need

Start small and build off of what the potential clients are wanting and needing to get their feet off the ground.  



You need to solve a potential clients problem. 



That is your goal. 









You do not an abundance of products and programs. 

You NEED to sell more of the ones that you have! 


Interested in earning a Full Time Income working Part Time as a Social Media Manager?  

Pick up my Social Media Manager kit here!



Wednesday, January 6, 2016

New Year, New YOU!

New Year New You!  Books to Inspire

Happy New Year all you beautiful people!  

I am hopeful that everyone's holidays were spent full of love, cheer and surrounded by family and friends.  

It is a great time to reset, regroup and renew yourself. 


  • Why not start reading? 
  • Or maybe you already are a reader, why not restock your library with some new finds for the NEW YEAR? 

I have a few PERSONALLY picked a few books that are on my 2016 Reading List! 

They are books for inspiration, with those pesky New Years Resolutions, no doubt! 



Click on the Book, Title or Amazon button to instantly download





Big Magic: Creative Living Beyond Fear

by Elizabeth Gilbert

Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work,  embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

Amazon   





Rising Strong

by Brené Brown

Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability—the willingness to show up and be seen with no guarantee of outcome—is the only path to more love, belonging, creativity, and joy. But living a brave life is not always easy: We are, inevitably, going to stumble and fall.
 
It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people—from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers, and parents—shared their stories of being brave, falling, and getting back up. She asked herself, What do these people with strong and loving relationships, leaders nurturing creativity, artists pushing innovation, and clergy walking with people through faith and mystery have in common? The answer was clear: They recognize the power of emotion and they’re not afraid to lean in to discomfort.
 
Walking into our stories of hurt can feel dangerous. But the process of regaining our footing in the midst of struggle is where our courage is tested and our values are forged. Our stories of struggle can be big ones, like the loss of a job or the end of a relationship, or smaller ones, like a conflict with a friend or colleague. Regardless of magnitude or circumstance, the rising strong process is the same: We reckon with our emotions and get curious about what we’re feeling; werumble with our stories until we get to a place of truth; and we live this process, every day, until it becomes a practice and creates nothing short of a revolution in our lives. Rising strong after a fall is how we cultivate wholeheartedness. It’s the process, Brown writes, that teaches us the most about who we are.

Amazon   




The Right Kind of Crazy: A True Story of Teamwork, Leadership, and High-Stakes Innovation

by Adam Steltzner (Author), William Patrick (Author)

Available January 12, 2016

Few organizations solve as many impossible problems as NASA’s Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner.
 
As the phase lead and development manager for EDL (entry, descent and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering’s wackiest kluges— the sky crane— that allowed the heaviest rover in the history of space exploration to land on Mars unscathed.
 
Steltzner is no ordinary engineer. His path to leadership was about as unlikely as they come. A child of beatnik parents, he was a daredevil and avid mountain biker, breaking thirty-two bones before squeaking through high school. He blew off college in favor of work at a health food store and playing bass in a band. After an interest in the movement of the stars led him to enroll part time at community college, Steltzner discovered an astonishing gift for math and physics. Within years he got his PhD and ensconced himself within the offbeat Jet Propulsion Laboratory, NASA’s decidedly unbureaucratic cousin, where success in a mission is the only metric that matters.
 
The Right Kind of Crazy is the story of the teamwork, drama, and extraordinary feats of innovation at the Jet Propulsion Lab, that culminated in landing the rover Curiosity on Mars in 2012. It also weaves Steltzner’s professional life—centering on the ten years he and his team spent planning and then executing the landing of the rover—with his unlikely journey from academic underachiever to rocket scientist.
 
Along the way, readers will learn about what makes effective teams, how to stay on task for the long haul, and strategies for solving incredibly complex problems. The Right Kind of Crazy is a book for anyone striving for excellence.

Amazon   



15 Minutes to Fit: The Simple 30-Day Guide to Total Fitness, 15 Minutes At A Time 




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