Life at Gray Gables: passive income

Saturday, August 13, 2016

The Speaker’s Guide to Productizing Your Expertise

Digital Products, Packaging Information

By: Kel Amstutz

Talented Speakers want to share their message, their knowledge with the WORLD! They love to be on a stage and to have that spotlight. So, let's face it, the BEST education comes with a BIG price tag!

If you are a Speaker, well then, you most likely have your OWN website and you are on your way to creating your own online presence. But, are you FULLY monetizing your potential you hold to BUILD a wealth online? Are you selling eBooks? How about ePrograms? Or eCourses? Well, if you answered NO....you are missing out on a HUGE market in the online education outlet.

Think about it...imagine you are holding a seminar or a conference and you can point people to your online website or programs. You watch your income move from a one time gig speaking into an on-going online program or class. This is a passive income you have now built.

Of course, this is just a SMALL vision of the income potential that a speaker can actually have. Maybe your craft is in speaking, or entertaining, motivation, but I am urging your to get technical. That is, if you want to walk away, live your life and still have a self functioning sales system online to lead your followers and fans to.

Here is a quick, 4 step system to get you on your way:

1) Know your content!

2) Know your platform or medium

3) Know your delivery and marketing plan!

4) Have a follow up strategy in place!

If you are speaking with an audience and perhaps, not continuing the relationship with ongoing product, training's, or expertise, well, frankly, you are missing a HUGE boat!

Most speakers already know how to teach. They know how to arrange workshops, classes and/or programs...now let's just digitize it. Sell it online and create more income streams.

So, what is stopping you? Technical how to? Tell me in the comments below!

Here is my most popular eBook!

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward.

This life, working at home, being financial free and with my family, is something that I used to dream about.

Today...

I am living it.
I am loving it.
I am making it my life!

Need More Help?

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig!

@KelleyAmstutz

/kel.amstutz

KAMSTUTZ09

Friday, August 5, 2016

3 Reasons Why You Really Need to Productize Your Knowledge

Digital Products, Packaging Information

by: Kel Amstutz

I remember when I was first starting out online. I was reading up on the different kinds of income models out there, in terms of blogging.

I came a crossed some experts who were out there creating products that were named after them, like Eben Pagan and others who offered a unique solution(s) that were bundled up into versions of their own expertise.

So, I continued to watch, to study, and I began to learn exactly how to create digital products and how to bundle up my own experiences, knowledge, and expertise. This is what I like to call productizing your knowledge. What that means, in la-mans terms, is "packaging yourself" and it is something that almost anyone can and should do!

I say that almost anyone can and should, but I also think that you have to be authentic, you have to show your value, and you really have to change someone's life or help someone who is in a certain situation. That being said, do not be vague. I think I heard it best said that being vague is the kiss of death, especially in regards to informational products!

I find that it is best to imagine yourself stranded on a deserted island alone...well, of course, we want to find someone on this lonely island who knows the land and can find food, right?

This scenario is what you need to be shooting for when you are in the creative process for your digital products or productizing of your knowledge. You should always image
that you are taking the lead and are leading the way for the long
journey ahead, with a group of non-natives, through the rough terrain or
bumpy rocks in the roads. The thing is, in this exact scenario, the
people your lead are not worried in the least bit because they realize that you have been here before and you know the way to navigate them all back to safety!