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The Speaker’s Guide to Productizing Your Expertise

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Digital Products, Packaging Information

By: Kel Amstutz




Talented Speakers want to share their message, their knowledge with the WORLD!  They love to be on a stage and to have that spotlight.  So, let's face it, the BEST education comes with a BIG price tag! 








If you are a Speaker, well then, you most likely have your OWN website and you are on your way to creating your own online presence. But, are you FULLY monetizing your potential you hold to BUILD a wealth online?  Are you selling eBooks? How about ePrograms? Or eCourses?  Well, if you answered NO....you are missing out on a HUGE market in the online education outlet. 




Think about it...imagine you are holding a seminar or a conference and you can point people to your online website or programs. You watch your income move from a one time gig speaking into an on-going online program or class. This is a passive income you have now built. 







Of course, this is just a SMALL vision of the income potential that a speaker can actually have. M…

3 Reasons Why You Really Need to Productize Your Knowledge

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Digital Products, Packaging Information



by: Kel Amstutz





I remember when I was first starting out online.  I was reading up on the different kinds of income models out there, in terms of blogging. 


I came a crossed some experts who were out there creating products that were named after them, like Eben Pagan and others who offered a unique solution(s) that were bundled up into versions of their own expertise. 


So, I continued to watch, to study, and I began to learn exactly how to create digital products and how to bundle up my own experiences, knowledge, and expertise.  This is what I like to call productizing your knowledge. What that means, in la-mans terms, is "packaging yourself" and it is something that almostanyone can and should do!



I say that almost anyone can and should, but I also think that you have to be authentic, you have to show your value, and you really have to change someone's life or help someone who is in a certain situation. That being said, do not be vagu…