Sell Products or Services… Can I Do Both?

Business Support, Digital Products, Packaging Information

by: Kel Amstutz

I have attracted a lot of people who are interested in creating digital products.

WHY?

Well, simply put- - because they are FRICKIN' AWESOME!!!

I mean, let's think about it...

• There is no inventory.
• You can sell digital products all day and ALL night.
• You can sell digital products in the summer or in the winter months.

 
Digital products and services can definitely go hand-in-hand. And you can sell BOTH on your website. 



A great example is that you can be a graphic designer, you make your website with your designs and logos, OK. But, you can ALSO sell e-books and/or digital images, designs, etc. AS Digital Products! 

What does this mean... 

WELL, I call it MULTIPLE STREAMS of INCOME. 

Yes, please!

You have money coming in from your person-to-person services, then you have money coming in from your digital info-products...Your expertise can be sold in many different forms.

If you bundle your info-products into a PDF or perhaps a video (or any file, really) well guess what...YOU CAN SELL IT!   



You just need to find the right target audience and you need to be smart about the way you choose to market your products. It is totally possible!  

You just have to understand that selling services and selling products are pretty different in nature. There are very different beasts and will require different sales processes.

As  I develop my business, online, it is really funny how I have begun to notice a lot of people who start out with a service or services and then offer Digital Products. 

I have done the opposite. I began selling my e-book first- pretty much because I did already have the expertise and knowledge to sell it. But, after a while I was looking for that personal interaction that I was not getting from the impersonal e-Book selling methods.  

So, I have decided that it is time for me to start offering my services and expertise in the form of coaching month to month. Now, I know that this is an awesome idea because I absolutely love working with clients and I am very excited to start having multiple income streams through e-books, online courses, workshops and one-on-one with clients. It really sounds like a fun blend and the next step of my journey.

So, what do you think?  

Do you get excited about selling products?  

Service?  

Or a blend of both of them? 

 

 

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

• 3 Reasons Why You Really Need to Productize Your Knowledge 
• How to Make Your BLOG Go Viral
• What is Content Marketing and Why Does It Pay? 
• The Speaker's Guide to Productizing Your Expertise

• 99 Companies Offering Part-Time Work at Home Jobs
• List of 21+ Companies That Hire Frequently For Work at Home
• Top Companies that Offer Legitimate Data Entry Jobs
• Best 10 Work at Home Jobs for Teens (18 and under)

 

 Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about. 

Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

/kel.amstutz

KAMSTUTZ09

 

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3 Reasons Why You Really Need to Productize Your Knowledge

Digital Products, Packaging Information



by: Kel Amstutz





I remember when I was first starting out online.  I was reading up on the different kinds of income models out there, in terms of blogging. 


I came a crossed some experts who were out there creating products that were named after them, like Eben Pagan and others who offered a unique solution(s) that were bundled up into versions of their own expertise. 


So, I continued to watch, to study, and I began to learn exactly how to create digital products and how to bundle up my own experiences, knowledge, and expertise.  This is what I like to call productizing your knowledge. What that means, in la-mans terms, is "packaging yourself" and it is something that almost anyone can and should do!



I say that almost anyone can and should, but I also think that you have to be authentic, you have to show your value, and you really have to change someone's life or help someone who is in a certain situation. That being said, do not be vague. I think I heard it best said that being vague is the kiss of death, especially in regards to informational products!



I find that it is best to imagine yourself stranded on a deserted island alone...well, of course, we want to find someone on this lonely island who knows the land and can find food, right? 


This scenario is what you need to be shooting for when you are in the creative process for your digital products or productizing of your knowledge. You should always image
that you are taking the lead and are leading the way for the long
journey ahead, with a group of non-natives, through the rough terrain or
bumpy rocks in the roads.  The thing is, in this exact scenario, the
people your lead are not worried in the least bit because they realize that you have been here before and you know the way to navigate them all back to safety! 

 Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 



This life, working at home, being financial free and with my family, is something that I used to dream about. 



Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  



Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

/kel.amstutz

KAMSTUTZ09