What is SEO and Why Should You Care?

By: Kel Amstutz

Automation, Content Marketing, Digital Products, Lead Generation, Marketing, Online Income, Website Traffic

What is SEO and WHY should YOU care?

OK, let's get down to the basics.  What is SEO?  Well, SEO stands for Search Engine Optimization and guess what... it’s a HUGE key to success with online marketing. SEO is the process of affecting the visibility of a website through a search engine's organic search results. 

Now, many of you have probably heard, through social media, that organic traffic is not valuable. Well, DON'T BE FOOLED.  Natural, organic traffic is STILL HUGELY VALUABLE.  There are millions of people, let me repeat that...MILLIONS of people who are searching, every single day for information...and YOU want to be there when people are searching for what YOU'VE got!

Truth be told...we can literally talk SEO all. day. long. But, the reality is I have broken this down into the three (3) most IMPORTANT tips that you should/need to be aware of as an ONLINE Marketer...ready:  

1) Words Matter...for SEO

OK, so if you own a website, the fact is that SEARCH RESULTS MATTER.  The key to higher website rankings is making sure that your website has the ingredients that search engines NEED for their recipes.  Search engines account for EVERY WORD on the web, so it is important that your website has the words that will grab your leads when they are doing their searches.  

Here's an example: if someone searches for, let's say, 'shoe repair' on Google, well, you will need to make sure that YOUR website has 'shoe repair' as one of its key components to that your website will naturally appear in the search engine. 

2) Title TAGS Matter

Each page on the web has an OFFICIAL TITLE.  The titles on your website are VITAL to your organic leads because search engines PAY a lot of attention to titles. This is not high school ya'll. Titles often provide a summary of the content that can be found on a given webpage, similar to how titles of books can reflect, in  most cases, and summarize the contents that are in the book.  The titles that you choose to display on your website will ultimately influence the leads that you receive via search engines. Simple, right! ;)

3) Inbound LINKS Matter, too! 

OK, so when one link leads to another web page, it is a recommendation to readers that there is good information for them to find.  A web page that contains multiple links leading to it looks very positive to search engines, and will ultimately attract more visitors.  By being purposeful about where you place links and the content that these links present, you can attract more web traffic. 

Your SEO strategy will certainly affect the success of your online business. 

It is important to be aware that SEO is changing. You really need to have influential sites that link to you in order to have the BEST SHOT at higher rankings. 

Take the time to apply these three (3) basic tips to your SEO strategy. 

You webpage will receive many more ORGANIC leads which will take you one step closer to growing your business. This is the ultimate goal!

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

• 3 Reasons Why You Really Need to Productize Your Knowledge 
• How to Make Your BLOG Go Viral
• What is Content Marketing and Why Does It Pay? 
• The Speaker's Guide to Productizing Your Expertise

• 99 Companies Offering Part-Time Work at Home Jobs
• List of 21+ Companies That Hire Frequently For Work at Home
• Top Companies that Offer Legitimate Data Entry Jobs
• Best 10 Work at Home Jobs for Teens (18 and under)

 

Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about. 

Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

KAMSTUTZ09

 

Affliliate Links :  

I just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 

Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 

save $10 off their order over $25

Use code: AffiliateKAM

My Pages & Passions:

Click  

SHOP NOW 
and let me be your Pink Zebra Lady!

Link: https://www.pinkzebrahome.com/KelAmstutz

 

The proof is in the...ehh...PACKS! 😄 Like to be eight hundred thousand ONE and 
Join for FREE! 
#thrivewithme #thriveon #thrivemoms #changeyourlife

 
http://kelamstutz.le-vel.com

Simplify Your Products & Programs to Double Your Income

Business Support, Online Income

by: Kel Amstutz

What is HOT these days?  

I'll tell you...Simplicity!  

Yes, I know...call it a trend, maybe a fad...but Simplicity really works when it comes to products and programs. 

Guess what the best way to lose your audience is? Well, overwhelm your customers with too many options.  If you have too many options to choose from, potential customers and clients might not understand the difference between one product or program from another.  

Let's take a minute to talk about some failures that can happen within the first year of business. Imagine that you are riding the passive income train with your first two products that are different but the same. (i.e. Virtual Assistant program and Social Media Manager program) 

You are getting hundreds and thousands of hits online, literally. Your sales should reflect this, right?  Well, you are selling some product but it's the logic that you could be doing better. 

You start to ask yourself, "Where did I fail?" 



Well, both of your products are pretty similar, we notice that...but the fact is that they are TOO similar! 

Your audience is mainly women, women who want to work from home. Well, your inability to differentiate one product from another caused your sales to miss the six figures that you thought you were headed toward in your first year of business.  Make sense?


So, from this example, we can learn the following mistakes:

• When creating offers, products and/or programs, make sure people understand how one is different from the other! 
• People want to know that the solution you offer is EXACTLY what they need. Potential customers need to feel that your product/program is the RIGHT choice for them, HANDS DOWN! 
• Don't overwhelm your audience with options...people don't know which to choose and in some cases, they chose to buy NOTHING! 
• Don't cater to one circumstance, struggle, pain point. Offer ONE OPTION. Show your customers/clients that "This is it. This is the ONE OPTION you NEED! It's the BEST option, it's the ONLY option and YOU have to GET IT! This will transform your life!" - obviously, we don't want to USE these exact words, but you get it! ;)

Having your Training Materials Overlap is a NO. Just NO.

So, when your material is overlapping from one product or program into another, well, this might be a sign that YOU need to make a shift! 

Honestly, people WILL BE confused trying to figure out what they should buy or how one of your programs is different from another.  It's mass confusion and it will cost you a sale. 

So,  it is time to simplify your product lines and guess what, Multi-Millionaires are following this trend even in their online businesses.  They are cutting out some of their products or programs, especially those that are overlapping with others. The WHY here is because it is time to KILL the doubt factor in your buyers! 


Give your buyers a CLEAR PATH to ACTION.

Fact: Digital Products and Selling Information is IMPORTANT! 

Make it crystal clear how your offerings, products, and programs ALL DIFFER from one another. Create marketing funnels based on the circumstances that potential clients are in.

• If your client is in circumstance A then you want them to purchase product A.
• If your client is in circumstance B then you want them to purchase product B.

Get it?


Here are SOME Examples:

1. So, a client needs more website traffic and leads.  They should buy a Website Traffic Solutions product?  Right?  YES! 
2. A client needs accountability and "how to" guidance in order to create digital products. They should find a monthly coaching program? Right? YES!
3. A client wants to create a freedom based business. Well, they could buy an eBook, and eCourse, or join a monthly coaching program?  Whoa...HIT THE BRAKES... that is OVERWHELMING! And there goes that client...like the road runner...running FAR...FAR... away!

There should be a clear and concise product to fulfill the needs of the situation for your potential client. It should be a direct answer to the need! 

So, it's pretty easy. Where there is a problem, there needs to be one (1) correlating offering, product or program. Not all three (3)!!! You DO NOT want to overwhelm your potential buyers. Make this DUMMY-PROOF!


But, HERE is a BIG Secret...

YOU DO NOT NEED MORE & MORE PRODUCTS & PROGRAMS... 

You just NEED to sell MORE of the ONES that you HAVE!!!

 

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

• 3 Reasons Why You Really Need to Productize Your Knowledge 
• How to Make Your BLOG Go Viral
• What is Content Marketing and Why Does It Pay? 
• The Speaker's Guide to Productizing Your Expertise

• 99 Companies Offering Part-Time Work at Home Jobs
• List of 21+ Companies That Hire Frequently For Work at Home
• Top Companies that Offer Legitimate Data Entry Jobs
• Best 10 Work at Home Jobs for Teens (18 and under)

 

 Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about. 

Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

/kel.amstutz

KAMSTUTZ09

 

Affliliate Links :   

I just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 

Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 

save $10 off their order over $25

 

Use code: AffiliateKAM

My Pages & Passions:

Click  
SHOP NOW 
and let me be your Pink Zebra Lady!

Link: https://www.pinkzebrahome.com/KelAmstutz

 

 

The proof is in the...ehh...PACKS! 😄 Like to be eight hundred thousand ONE and Join for FREE! #thrivewithme #thriveon #thrivemoms #changeyourlife

 
http://kelamstutz.le-vel.com