By: Kel Amstutz

Business Support, Content Marketing, Marketing

1) It is important to be an Authentic Business Owner

The best way to scare off customers is to try to push a sale onto them, a fact that every business owner knows all to well. It is vital, as a business owner, to genuinely share your passions with your potential clients and/or customers. People want to be seen as individuals not just a statistic or dollar sign. Instead of selling your products to people, try to personally share your story with each customer, revealing how you got to this place and you would be surprised how the sales begin to follow you.

2) Do not Mislead or Lie... PERIOD!

We live among a world where social media and other networks can make it hard to be heard. This causes pressure to get the attention that you may feel that you deserve, which could lead you down a deceitful road. Make sure that you are not misleading or creating offers that you can not follow through with. This is important because consistency is key to most things in life, especially when you stop and look at all the distrust and misplace promises that surround us in our day to day lives. Your clients deserve reliability, so deliver the truth, always.

3) Find your Target Market and Spend Time with them!

The first thing you should do is find your target market. Once you establish this, develop a plan on how you are going to reach them. To do this, effectively, you need to understand what they are investing their hard earned money, time and energy within. Spend the time, do the homework and show interest in the areas that are showing interest to them to really identify with your work and your people.

4) Find out who you can HELP most

Be clear who you can help. Do not go about vaguely addressing your market, instead use your unique gifts and talents to an audience that is seeking the services that you have an expertise within. As the expert in your field, you can take your customers from Point A to Point B and beyond.

5) Use your Creativity to Blend into Every Marketing Effort you Present

Every effort that you make to share your products with an audience, use your creativity. Every business owner should know the importance of standing out among the competition. As you design your marketing plans, when you use your personal creativity, it will ultimately benefit your business as you begin reaching out to others.

6) Join Others for Memorable Marketing

There is an old saying, Great Minds think alike, and this is especially true when dealing with the business world. One of the most important strategies to develop is a collaboration that includes other purpose driven business owners. This will not only keep you on top of your marketing game, but it will challenge you and continue to challenge you to think and work in ways that may be outside of your own comfort zone.

7) Create a Content Plan

It sounds crazy, but, no customer wants to hear about a program or a sale that fails to deliver. If you develop solid content, it is just as vital as marketing when it comes to reaching others with your business. Plan for success in this area; a business owner that creates a specific content plan is a successful business owner! Hands Down!

Nope! I can't wait to be done with school in two weeks and then off to my dream job! Haters approval not needed! I have found something I love to do! It makes me happy to see I'm such an inspiration to all my haters :):

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

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I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward.

This life, working at home, being financial free and with my family, is something that I used to dream about.

Today...

I am living it.
I am loving it.
I am making it my life!

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Business Support, Online Income

by: Kel Amstutz

What is HOT these days?

I'll tell you...Simplicity!

Yes, I know...call it a trend, maybe a fad...but Simplicity really works when it comes to products and programs.

Guess what the best way to lose your audience is? Well, overwhelm your customers with too many options. If you have too many options to choose from, potential customers and clients might not understand the difference between one product or program from another.

Let's take a minute to talk about some failures that can happen within the first year of business. Imagine that you are riding the passive income train with your first two products that are different but the same. (i.e. Virtual Assistant program and Social Media Manager program)

You are getting hundreds and thousands of hits online, literally. Your sales should reflect this, right? Well, you are selling some product but it's the logic that you could be doing better.

You start to ask yourself, "Where did I fail?"

Well, both of your products are pretty similar, we notice that...but the fact is that they are TOO similar!

Your audience is mainly women, women who want to work from home. Well, your inability to differentiate one product from another caused your sales to miss the six figures that you thought you were headed toward in your first year of business. Make sense?

So, from this example, we can learn the following mistakes:

When creating offers, products and/or programs, make sure people understand how one is different from the other!
People want to know that the solution you offer is EXACTLY what they need. Potential customers need to feel that your product/program is the RIGHT choice for them, HANDS DOWN!
Don't overwhelm your audience with options...people don't know which to choose and in some cases, they chose to buy NOTHING!
Don't cater to one circumstance, struggle, pain point. Offer ONE OPTION. Show your customers/clients that "This is it. This is the ONE OPTION you NEED! It's the BEST option, it's the ONLY option and YOU have to GET IT! This will transform your life!" - obviously, we don't want to USE these exact words, but you get it! ;)

Having your Training Materials Overlap is a NO. Just NO.

So, when your material is overlapping from one product or program into another, well, this might be a sign that YOU need to make a shift!

Honestly, people WILL BE confused trying to figure out what they should buy or how one of your programs is different from another. It's mass confusion and it will cost you a sale.

So, it is time to simplify your product lines and guess what, Multi-Millionaires are following this trend even in their online businesses. They are cutting out some of their products or programs, especially those that are overlapping with others. The WHY here is because it is time to KILL the doubt factor in your buyers!

Give your buyers a CLEAR PATH to ACTION.

Fact: Digital Products and Selling Information is IMPORTANT!

Make it crystal clear how your offerings, products, and programs ALL DIFFER from one another. Create marketing funnels based on the circumstances that potential clients are in.

If your client is in circumstance A then you want them to purchase product A.
If your client is in circumstance B then you want them to purchase product B.

Get it?

Here are SOME Examples:

So, a client needs more website traffic and leads. They should buy a Website Traffic Solutions product? Right? YES!
A client needs accountability and "how to" guidance in order to create digital products. They should find a monthly coaching program? Right? YES!
A client wants to create a freedom based business. Well, they could buy an eBook, and eCourse, or join a monthly coaching program? Whoa...HIT THE BRAKES... that is OVERWHELMING! And there goes that client...like the road runner...running FAR...FAR... away!

There should be a clear and concise product to fulfill the needs of the situation for your potential client. It should be a direct answer to the need!

So, it's pretty easy. Where there is a problem, there needs to be one (1) correlating offering, product or program. Not all three (3)!!! You DO NOT want to overwhelm your potential buyers. Make this DUMMY-PROOF!

But, HERE is a BIG Secret...

YOU DO NOT NEED MORE & MORE PRODUCTS & PROGRAMS...

You just NEED to sell MORE of the ONES that you HAVE!!!