Showing posts with label Content Marketing. Show all posts
Showing posts with label Content Marketing. Show all posts

Thursday, May 4, 2017

What is SEO and Why Should You Care?

By: Kel Amstutz
Automation, Content Marketing, Digital Products, Lead Generation, Marketing, Online Income, Website Traffic


What is SEO and WHY should YOU care?

OK, let's get down to the basics.  What is SEO?  Well, SEO stands for Search Engine Optimization and guess what... it’s a HUGE key to success with online marketing. SEO is the process of affecting the visibility of a website through a search engine's organic search results. 
Now, many of you have probably heard, through social media, that organic traffic is not valuable. Well, DON'T BE FOOLED.  Natural, organic traffic is STILL HUGELY VALUABLE.  There are millions of people, let me repeat that...MILLIONS of people who are searching, every single day for information...and YOU want to be there when people are searching for what YOU'VE got!

Truth be told...we can literally talk SEO all. day. long. But, the reality is I have broken this down into the three (3) most IMPORTANT tips that you should/need to be aware of as an ONLINE Marketer...ready:  

1) Words Matter...for SEO
OK, so if you own a website, the fact is that SEARCH RESULTS MATTER.  The key to higher website rankings is making sure that your website has the ingredients that search engines NEED for their recipes.  Search engines account for EVERY WORD on the web, so it is important that your website has the words that will grab your leads when they are doing their searches.  
Here's an example: if someone searches for, let's say, 'shoe repair' on Google, well, you will need to make sure that YOUR website has 'shoe repair' as one of its key components to that your website will naturally appear in the search engine. 


2) Title TAGS Matter
Each page on the web has an OFFICIAL TITLE.  The titles on your website are VITAL to your organic leads because search engines PAY a lot of attention to titles. This is not high school ya'll. Titles often provide a summary of the content that can be found on a given webpage, similar to how titles of books can reflect, in  most cases, and summarize the contents that are in the book.  The titles that you choose to display on your website will ultimately influence the leads that you receive via search engines. Simple, right! ;)

3) Inbound LINKS Matter, too! 
OK, so when one link leads to another web page, it is a recommendation to readers that there is good information for them to find.  A web page that contains multiple links leading to it looks very positive to search engines, and will ultimately attract more visitors.  By being purposeful about where you place links and the content that these links present, you can attract more web traffic. 




Your SEO strategy will certainly affect the success of your online business. 



It is important to be aware that SEO is changing. You really need to have influential sites that link to you in order to have the BEST SHOT at higher rankings. 
Take the time to apply these three (3) basic tips to your SEO strategy. 


You webpage will receive many more ORGANIC leads which will take you one step closer to growing your business. This is the ultimate goal!




Nope! I can't wait to be done with school in two weeks and then off to my dream job! Haters approval not needed! I have found something I love to do! It makes me happy to see I'm such an inspiration to all my haters :):
If you found this post interesting, I bet you’ll love checking out my other most popular posts:

 



Here is my most popular eBook! 


I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about

Today...
  • I am living it. 
  • I am loving it. 
  • I am making it my life! 

Need More Help?  


Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 



 


 


Affliliate Links :  

I just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 
Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 
save $10 off their order over $25
Use code: AffiliateKAM

My Pages & Passions:
Click  
SHOP NOW 
and let me be your Pink Zebra Lady!




 


The proof is in the...ehh...PACKS! ðŸ˜„ Like to be eight hundred thousand ONE and 
Join for FREE
#thrivewithme #thriveon #thrivemoms #changeyourlife

Tuesday, March 14, 2017

Top 7 Tips For Marketing with a Purpose as a Driven Business Owner

By: Kel Amstutz

Business Support, Content Marketing, Marketing

Related image1) It is important to be an Authentic Business Owner

The best way to scare off customers is to try to push a sale onto them, a fact that every business owner knows all to well.  It is vital, as a business owner, to genuinely share your passions with your potential clients and/or customers.  People want to be seen as individuals not just a statistic or dollar sign.  Instead of selling your products to people, try to personally share your story with each customer, revealing how you got to this place and you would be surprised how the sales begin to follow you. 



2) Do not Mislead or Lie... PERIOD! 

We live among a world where social media and other networks can make it hard to be heard.  This causes pressure to get the attention that  you may feel that you deserve, which could lead you down a deceitful road.  Make sure that you are not misleading or creating offers that you can not follow through with.  This is important because consistency is key to most things in life, especially when you stop and look at all the distrust and misplace promises that surround us in our day to day lives.  Your clients deserve reliability, so deliver the truth, always. 


3) Find your Target Market and Spend Time with them! 

The first thing you should do is find your target market.  Once you establish this, develop a plan on how you are going to reach them.  To do this, effectively, you need to understand what they are investing their hard earned money, time and energy within.  Spend the time, do the homework and show interest in the areas that are showing interest to them to really identify with your work and your people. 


4) Find out who you can HELP most

Image result for help


Be clear who you can help.  Do not go about vaguely addressing your market, instead use your unique gifts and talents to an audience that is seeking the services that you have an expertise within.  As the expert in your field, you can take your customers from Point A to Point B and beyond. 



5) Use your Creativity to Blend into Every Marketing Effort you Present

Image result for creativityEvery effort that you make to share your products with an audience, use your creativity.  Every business owner should know the importance of standing out among the competition.  As you design your marketing plans, when you use your personal creativity, it will ultimately benefit your business as you begin reaching out to others. 



6) Join Others for Memorable Marketing

There is an old saying, Great Minds think alike, and this is especially true when dealing with the business world.  One of the most important strategies to develop is a collaboration that includes other purpose driven business owners.  This will not only keep you on top of your marketing game, but it will challenge you and continue to challenge you to think and work in ways that may be outside of your own comfort zone. 


7) Create a Content Plan

It sounds crazy, but, no customer wants to hear about a program or a sale that fails to deliver.  If you develop solid content, it is just as vital as marketing  when it comes to reaching others with your business. Plan for success in this area; a business owner that creates a specific content plan is a successful business owner!  Hands Down!


Nope! I can't wait to be done with school in two weeks and then off to my dream job! Haters approval not needed! I have found something I love to do! It makes me happy to see I'm such an inspiration to all my haters :):
If you found this post interesting, I bet you’ll love checking out my other most popular posts:

 


 Here is my most popular eBook! 


Image result for recommend
I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about

Today...
  • I am living it. 
  • I am loving it. 
  • I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 



 


Affliliate Links :   

I just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 
Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 
save $10 off their order over $25
Use code: AffiliateKAM

Image result for thank you for your support contains affiliate link
My Pages & Passions:


Pink Zebra!! Would you like to place an order or join my team? Message me for more information! You will love Pink Zebra! www.pinkzebrahome.com/sspires:
Click  
SHOP NOW 
and let me be your Pink Zebra Lady!

https://www.facebook.com/SprinkleswithKel/?fref=nf



 


Related image 
The proof is in the...ehh...PACKS! ðŸ˜„ Like to be eight hundred thousand ONE and Join for FREE#thrivewithme #thriveon #thrivemoms #changeyourlife





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