by: Kel Amstutz
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When you run a service based business, there is not surprise that you need to have leads and clients, right.
It is very important that you have a lead generation system(s) in place. We always need prospects and people to talk to...we need people to sell our services to, right?
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Well, this is what lead gen feels like to me!
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Yes, this does sound WAY TO GOOD TO BE TRUE, right! Well, in all honesty, I am a FIRM BELIEVER that you should ONLY work with people who light you up (much like my analogy did) and put a HUGE smile on your face.
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After all, life is TOO short to work with miserable people.
OK, so you want to know HOW we fill our carts and baskets, right. I am realizing that now, this is kind of a weird analogy because it's like a store and all, but bear with me!
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So you want to have a few different buckets, once you begin organizing your leads. If you are going to be simple, have an excel spreadsheet- this is fine at the beginning but make sure you have multiple lists.
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One of your list will be considered your "Hot Leads" list and another might be your "Cold Leads" list, maybe one will be your "Partners" list, etc.
Those of us who actually keep track of our potential client prospects will DO MUCH BETTER #truth than those who do not track nor acknowledge these potentials.
So, set up a CRM system. #trustme
Create a bucket for all prospects, contacts, and people that now live in your Facebook, email and all other platforms.
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- Online
- Blog Threads
- Facebook/Social Media followings
- Fitness Classes
- Conferences
- Networking Events
- Children's school
- Hand out those business cards!
Anyone is a prospect!
Anyone can know a potential prospect or ideal client!
They key in business is to interact with people, especially if you need to make money ASAP. Why? Because people are where money comes from!
Get the conversations going!
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Let's break it down - if you WANT to MASTER LEAD GENERATION and STAY ORGANIZED -- you have to make sure that you are capturing ALL of your prospects in LEADS into your CRM system!
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Keep track of ALL of the people that you speak with, keep track of what their needs are, and make sure that you are organized with all of these prospects and leads and contacts in your own CRM, excel file or as I mentioned, Contractually.com.
Basically, we just touched the top of the iceburg when it comes to sales, lead generation and business development.
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~Comment below~
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