Top 7 Tips For Marketing with a Purpose as a Driven Business Owner

By: Kel Amstutz

Business Support, Content Marketing, Marketing

1) It is important to be an Authentic Business Owner

The best way to scare off customers is to try to push a sale onto them, a fact that every business owner knows all to well.  It is vital, as a business owner, to genuinely share your passions with your potential clients and/or customers.  People want to be seen as individuals not just a statistic or dollar sign.  Instead of selling your products to people, try to personally share your story with each customer, revealing how you got to this place and you would be surprised how the sales begin to follow you. 

2) Do not Mislead or Lie... PERIOD! 

We live among a world where social media and other networks can make it hard to be heard.  This causes pressure to get the attention that  you may feel that you deserve, which could lead you down a deceitful road.  Make sure that you are not misleading or creating offers that you can not follow through with.  This is important because consistency is key to most things in life, especially when you stop and look at all the distrust and misplace promises that surround us in our day to day lives.  Your clients deserve reliability, so deliver the truth, always. 

3) Find your Target Market and Spend Time with them! 

The first thing you should do is find your target market.  Once you establish this, develop a plan on how you are going to reach them.  To do this, effectively, you need to understand what they are investing their hard earned money, time and energy within.  Spend the time, do the homework and show interest in the areas that are showing interest to them to really identify with your work and your people. 

4) Find out who you can HELP most

Be clear who you can help.  Do not go about vaguely addressing your market, instead use your unique gifts and talents to an audience that is seeking the services that you have an expertise within.  As the expert in your field, you can take your customers from Point A to Point B and beyond. 

5) Use your Creativity to Blend into Every Marketing Effort you Present

Every effort that you make to share your products with an audience, use your creativity.  Every business owner should know the importance of standing out among the competition.  As you design your marketing plans, when you use your personal creativity, it will ultimately benefit your business as you begin reaching out to others. 

6) Join Others for Memorable Marketing

There is an old saying, Great Minds think alike, and this is especially true when dealing with the business world.  One of the most important strategies to develop is a collaboration that includes other purpose driven business owners.  This will not only keep you on top of your marketing game, but it will challenge you and continue to challenge you to think and work in ways that may be outside of your own comfort zone. 

7) Create a Content Plan

It sounds crazy, but, no customer wants to hear about a program or a sale that fails to deliver.  If you develop solid content, it is just as vital as marketing  when it comes to reaching others with your business. Plan for success in this area; a business owner that creates a specific content plan is a successful business owner!  Hands Down!

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

• 3 Reasons Why You Really Need to Productize Your Knowledge 
• How to Make Your BLOG Go Viral
• What is Content Marketing and Why Does It Pay? 
• The Speaker's Guide to Productizing Your Expertise

• 99 Companies Offering Part-Time Work at Home Jobs
• List of 21+ Companies That Hire Frequently For Work at Home
• Top Companies that Offer Legitimate Data Entry Jobs
• Best 10 Work at Home Jobs for Teens (18 and under)

 

 Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about. 

Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

KAMSTUTZ09

 

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Back to Bloggin' - This is my story (2017)

By: Kel Amstutz
March 13, 2017

Guess who's back.... Back again... (Sorry, showing my old age with Eminem)

I can honestly say that looking at the calendar today, I can not believe that it is already March.  Sometimes, (yea, maybe the older I get but hush) it seems like I blink, literally, and the year is half over already!  I used to blame it on the birthday mash at the beginning of the year, I mean, we have Dad's birthday in January, our oldest in February, my Uncle, my Brother and my Grandma in March, my Youngest in April, my Hubby in May - yikes... then it is calm for a bit. 

But, seriously, I can not get over that it is already March.  

Life is good. 

I know that you all could see the struggle #itwasrealyall that I have been dealing with for the past year or so, trying to find my way in this life, trying to find my purpose.  I learned a great deal through the journey, which is amazing because honestly, it has made me that much more grateful #truestory. I honestly said, like to myself, but still...God, it is in you hands. 


Then I stopped. 

• I stopped trying to find a job 
• I stopped looking 
• I just stopped and I trusted

Crazy, right! 

It's OK if you think so, because at the time, I thought so myself, but what else could I do.  I knew that my purpose was more.  I knew that whatever I was suppose to be doing, I just was not.  And please, do not get me wrong, I was subbing, on a very part time basis, which was incredible.  I will never discredit that, because I had the time of my life, honestly.  

• But, I wanted more.  
• And I was not getting that part.  
• And truth be told, going back to school to finish for my teaching cert was just not an option. 

So I threw my hands up to the heavens and declared trust. 

Then...something fricken amazing happened.  I kid you not, here.  

I received a call, a call that I won't get into detail about, but one that put me back in a place that I had been once before.  A dream foreshadowed this call, in which my Grandpa was hinting towards this career move. I was ready (or so I thought) to go back into that life.  A life that works holidays, weekends, odd shifts and the whole mess. A life that did not work out to nice before, but one that I enjoyed the actual work and the placement was a place that I longed to be a part of. 

OK, cool.

But, then, I got another call...about a place that is literally 3 minutes from my house. A place that when I looked at the places I wanted to work, this would rank high.  A place that was offering part time hours with some adjustment with my kids placement, but still required weekends, holidays and odd hours. 

Ugh.  



If you don't know me, personally, here goes... I suck (like big time) at decisions.  I mean it is not just with life decisions either... My Hubby asks, "Where do you want to eat?" I will literally, every time say "I don't care" because I can not lock down one solid option. 

Annoying, right! 


Then... I get another call.  A position that I applied to a long while ago.  A position that when I read it, I could have sworn they wrote it for ME.  I position that I really did not feel confident that I would get picked for. That is saying something, right. 

So, I got to said interview.  I nailed it.  I mean, honestly, it was not hard because the chemistry with everyone was spot on. The position at hand was something that I knew what right in my zone and the office felt like home. 

OK, now we are cooking with Crisco, right. But, I have two (2) other offers on the table. #decisionsdecisions

I am not guaranteed a job, even with the one I really want at this point. I have hoops to travel through.  I go for a physical for one of the other two positions, get home and then the position that I just interviewed for calls and wants to set up a second interview. Awesome, right.  Only, it is after I am suppose to start the 2nd position. Ut Oh. 


I rolled the dice, literally.  (or asked the Magic 8 Ball) I regretfully declined position number one, whom I had heard nothing from in regards to a start date or formal offer, just verbal at this point.  I regretfully declined position number two.  And the biggest thing is that I did not think, really, about declining, where as I would have felt bad at any other time.  I felt that I was trusting in God. I was following his plan. That is the key. 

Needless to say, I nailed my Dream Job, literally.  I was offered the position on the spot, started right away and today is my one-month anniversary.  The best part is, no weekends, no holidays, I get to go home for my hour lunch EVERYDAY, it's super close to home and I wear jeans on Fridays! Seriously, I could not be happier.  And the people are amazing. It's unbelievable that I found my purpose and what God had put within my path that I just needed to trust and believe in. 


So, for me, life is good.  My kids, husband and family are all healthy.  Things are taking shape and I have a few goals to knock off the list by next year, that I think we will accomplish.  I am excited for this new journey that I am on and that is something sweet. 







Of course, I have not forgotten about my Thrive business, I mean, who is not about looking and feeling great?  

And Pink Zebra plays a huge role in who I am , as it litters my office, pleasant smells wafting through the halls! 


#thisismystory

Happy Halloween 2013

By: Kel Amstutz
November 3rd (yes...November) 2013

Trick or Treat...Smell my Feet...Give me something GOOD to EAT!!! 

It was a dark and stormy night... well dark, cold and rainy, for sure!  It was TRICK OR TREATING with my little ladies!  

We had a BLAST, despite the cold and rain. 

We even got: "Mom & Dad, this is the BEST NIGHT EVER" with a "YEAH" to follow from the peanut gallery, also known as Kit Kat! 

It was a treat to watch my little's having a good time and learning the ropes of manners.  

We got home, inspected our candy, whipped up some HOT COCOA (of course) and handed out one specially picked piece of good candy to each!  

Many more to follow!!! 

~Kel~

Sometimes it's the simple things...

By: Kel Amstutz
November 10, 2013

This morning started out different.  One of those mornings that you can't quite put your finger on, but something...something is very different.

Ms Two on the couch

I am lucky.  I wake up to two little beauties.  Two brilliant, beautiful daughters that the lord was kind enough to bless me... little old me...with.   Today, they awoke, hair all a mess, cheeks rosy from the warmth of their beds... and all they wanted to do was .... play!  I mean, isn't that what we all want to do?  When we think about life, I think we all lack P L A Y .... #truestory

What is a Mom to do.... Well we got ready for our adventurous day ahead, brushed our hair (and teeth) got dressed and made waffles (with extra chocolate chips, of course!) for breakfast.

We made our way, eventually, to the living room... you know that one that currently has two (2) couches, even though it has been an official MONTH since we moved into Gray Gables (but who's counting) where we found our spots (respectively) and turned on the tube to Mickey Mouse to watch his club house antics.  My four (4) year old quickly disappeared into the playroom where she started serving her little sis and I a hearty breakfast pizza, with bananas, um, YUM?

All this while my always eager to play two year old decided to take it easy.  She snuggled under a warm blankie on one of the couches next to her Mama just to zone out to her Mick-ety Mouse.

This, my friends, is my life and all I have to say is...

Life is good!!