What is SEO and Why Should You Care?

By: Kel Amstutz

Automation, Content Marketing, Digital Products, Lead Generation, Marketing, Online Income, Website Traffic

What is SEO and WHY should YOU care?

OK, let's get down to the basics.  What is SEO?  Well, SEO stands for Search Engine Optimization and guess what... it’s a HUGE key to success with online marketing. SEO is the process of affecting the visibility of a website through a search engine's organic search results. 

Now, many of you have probably heard, through social media, that organic traffic is not valuable. Well, DON'T BE FOOLED.  Natural, organic traffic is STILL HUGELY VALUABLE.  There are millions of people, let me repeat that...MILLIONS of people who are searching, every single day for information...and YOU want to be there when people are searching for what YOU'VE got!

Truth be told...we can literally talk SEO all. day. long. But, the reality is I have broken this down into the three (3) most IMPORTANT tips that you should/need to be aware of as an ONLINE Marketer...ready:  

1) Words Matter...for SEO

OK, so if you own a website, the fact is that SEARCH RESULTS MATTER.  The key to higher website rankings is making sure that your website has the ingredients that search engines NEED for their recipes.  Search engines account for EVERY WORD on the web, so it is important that your website has the words that will grab your leads when they are doing their searches.  

Here's an example: if someone searches for, let's say, 'shoe repair' on Google, well, you will need to make sure that YOUR website has 'shoe repair' as one of its key components to that your website will naturally appear in the search engine. 

2) Title TAGS Matter

Each page on the web has an OFFICIAL TITLE.  The titles on your website are VITAL to your organic leads because search engines PAY a lot of attention to titles. This is not high school ya'll. Titles often provide a summary of the content that can be found on a given webpage, similar to how titles of books can reflect, in  most cases, and summarize the contents that are in the book.  The titles that you choose to display on your website will ultimately influence the leads that you receive via search engines. Simple, right! ;)

3) Inbound LINKS Matter, too! 

OK, so when one link leads to another web page, it is a recommendation to readers that there is good information for them to find.  A web page that contains multiple links leading to it looks very positive to search engines, and will ultimately attract more visitors.  By being purposeful about where you place links and the content that these links present, you can attract more web traffic. 

Your SEO strategy will certainly affect the success of your online business. 

It is important to be aware that SEO is changing. You really need to have influential sites that link to you in order to have the BEST SHOT at higher rankings. 

Take the time to apply these three (3) basic tips to your SEO strategy. 

You webpage will receive many more ORGANIC leads which will take you one step closer to growing your business. This is the ultimate goal!

If you found this post interesting, I bet you’ll love checking out my other most popular posts:

• 3 Reasons Why You Really Need to Productize Your Knowledge 
• How to Make Your BLOG Go Viral
• What is Content Marketing and Why Does It Pay? 
• The Speaker's Guide to Productizing Your Expertise

• 99 Companies Offering Part-Time Work at Home Jobs
• List of 21+ Companies That Hire Frequently For Work at Home
• Top Companies that Offer Legitimate Data Entry Jobs
• Best 10 Work at Home Jobs for Teens (18 and under)

 

Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about. 

Today...

• I am living it. 
• I am loving it. 
• I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 

 

@KelleyAmstutz

KAMSTUTZ09

 

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A HUGE HAPPY BIRTHDAY to my other half...

By:   Kel Amstutz

Today might be another day to anyone else, but to us, it is a special day!  

• Another year has passed. 
• Another birthday is before you. 

I can not believe that I have been lucky enough to stand beside you for the past sixteen years. (yea...I said it!)  

With each year, things have changed. 

We have grown. 

Life has moved faster than I think either of us could have ever imagined.  

I know that this one is creeping closer to that birthday that shall remain nameless, but I want you to know that I am so proud of you, the Husband that you are to me, the Dad that you are to our babies. 

You provide for us, you care for us, you keep us safe and make sure we have everything that we need to make this life, our life, amazing. 

I feel incredibly blessed to have found you, lucky to get to call you my Hubby, and to have you by my side on this crazy adventure.  

You are a hard worker, you set goals and make them happen time and time again, and you make me laugh daily.  

I love you and wish you the happiest of birthdays to date!  

I hope you know how much we appreciate you and how much we love you and how excited we are to share you special day with you! 

HAPPY BIRTHDAY BABY, to many more!!!

Love :

Me and the Girls! ;)

Dear Hubby:

I feel like sometimes the weight of the world lies on your shoulders.  I wish to take that weight and hold some of it up for you. Why?  Because, I feel like this is our world, not just that of your own.  I feel that you complete me, fill me with joy, passion, love and have worked hard to give me a life better than that of my dreams. You are a part of my soul, my make-up.  Perhaps you feel like you can handle the things life throws at you, alone, but I don't want you to, I don't want to feel cheated from that burden, just like I don't wish to fight the weight on my own either. My choice is you, has been you and will always be you, I want you, I want to live beside you throughout our life, to carry the weight along side of you, to hear your thoughts, your fears, your happiness. I want that. 

Every. Single. Day.  

So, here is a letter- an "open letter" if you will, that applies to our past, our present, and our future.  This is to tell you how much I want you, I need you.  To tell you that I am human.  To tell you that I am grateful for you.  To tell you how much YOU matter not only to ME, but to the world. 

There is a downright myriad of emotions that I feel about you loving me, despite all of my imperfections (I mean, I seriously did NOT know that MGK was Machine Gun Kelly- opps!)- but that one that stands out the most is gratitude.  So thank you. 

Thank you for letting me shine. You have let me follow my dreams, feel out my crazy feelings, manage our crazy household and look after our crazy kiddos.  And you never, ever question me.  You never, ever question my ability.  You are just always there- on the sidelines- cheering me on, repeating over and over again that I am capable of greatness. I'll admit; I don't always believe you. In fact, I hardly ever do.  But your faith and belief in me is more than enough,all on it's own. It is from this that I have watched, learned and practiced, to ensure that I give you this gift as well.  

Thank you for being my teacher.  

Thank you for centering me.  You are my rock. You have this loving way of grounding me when I get wild and crazy ideas, (c'mon...we all know these are a regular event in my head!) and this thrilling way of lifting me when I am down.  You always seem to know (and give) just what I need at just the right moment. It does not go unnoticed. 

This one is a big one -

Thank you for showing me who I really am.  Since the day we met, I knew you were different. Probably before we met, actually.  The minute you walked into my life, I felt immediately comfortable and content with exactly who I am. 

Everything just made...sense.  

You have magnified my strengths and my weaknesses, all at the same time. At times it is downright confusing...and wonderful... in one moment.  You have taught me how to be myself and love who I am.  

In time, the mountain of diapers we once had have disappeared, the messes have gotten (a little) cleaner, the babies we once watched over like hawks have turned into little girls who are not so needy... and it is rediscovering US again. (Layoff helps too! I get to see your face EVERY. SINGLE. DAY.) 

Somewhere in between the crumbs leftover on the road trips and nights where we stay awake watching reruns of The Walking Dead, I've learned some things, too.  

Things about the marvelous, fascinating, fantastic you.

You have depths, stories and history that is worth knowing.  I love it when you share it with me, talking about days that are so long gone.  I want to know more, I want to know every-single-thing that is to your story.  I want to sit on the couch with you and drown myself in Wendy's frosty's and hear every. last. word.

You have weaknesses that are worth overcoming. It doesn't mean you are not strong. I would never begin to think that. In fact, weaknesses make our relationship stronger.  When you admit to me, you really are saying that you trust me, you are vulnerable and you need me, as much as I need you. 

You have a future worth attaining. Talk about your goals, your work goals, your life goals, your dreams. Make adventures with me. Whatever you want in life, part of my responsibility is to help to make those happen. I am listening. Hanging onto every word. 

You have tons of talents, showcase them.  You can make our children laugh, you have the ability to lift up everyone in the room, and I mean that. You have a gift with pallet wood, one that I am so proud of. And no one has chicken coop building skills like you, hands down! 

Your opinions are worth sharing. What you say, it matters. What you think, it matters.  You shape our household just as much as I do, and I want to know what you think.  Let's talk. Let's work together, find balance and help each other out, together.

This is our life. It's a pretty great one too! Relax. Time moves so fast, just enjoy it.  We are a partnership in so many ways and it shows in our relationship. I just want you to know that the older we get, sometimes the appreciation can get overlooked, this is my way of saying, I, WE, appreciate you. I love you. WE love you so much. 

I love you. 

Love - 

Your Wifey 

May 3, 2017

Guess who's TURNING SIX...OH MY...

This girl right here....where do I even begin.  See that sweet face? Those tiny hands? Those teeny legs? That bright smile?  Those eyes...they will literally melt your heart.  This one. She came last. The last of them all. The one that almost did not come....if not from a miracle.  She kicked hard. She played day and night.  She made me so hungry for cream of wheat and so sick at the same time. She drained the life from me... She had her own plan, from the beginning. She was going to sit, upright, of course. She wasn't going to move, nope, not her. No matter how hard they pushed, pulled and tugged at her while she was still growing in my belly.  Nope. Not Kit Kat. She was determined to do this thing called life on her terms...that hasn't changed one bit!

I can still remember being so tired. I got up to get her sister her pacifier (binkey) which fell behind her crib, as usual!  I had to get down on the floor to retrieve it and then, well, Kit Kat was ready. Of course the kid was born on 4/21 at 5:21 a.m., in true Kit Kat fashion!  She was big, bigger than she even is now, I laugh!  She had a head full of hair and a set of lungs on her! 

She found comfort in her Daddy's arms first, due to her terms and the whole breech business, and those two, wowie wow wow, they are inseparable. Life changer with this kid.  I think I found patience with her. She didn't sleep for the first four years of her tiny life. She cried a lot. She laughed even more. She brought a joy that I never knew I could have, and let me tell you, her sister brought down the joy, so that is saying something huge! She has always been a lover. She has always been sweeter than the sweetest candy.





And this kid is FUNNY. Let me tell you. The things that I will treasure are things that make me laugh with her. That is a big part of her personality. Yes, she changed all of our lives. 




And yes, she is going on six and still whines.  Her poor husband. Sure, she is getting better, but trust me, the whines still happen, hourly! But, we love her, our girl, with all our hearts. 

Wowie Kit Kat, I can't believe your finally six- I say that because you said it seems like forever!  Trust me, it doesn't. It seems so unbelievable hard to believe that it is finally here.  You make us so proud, you help us smile more, you give us a breath of fresh air when we need it the most. You are a blessing, tiny and cute, sweet and kind, loud and vibrant. Don't change little one. 

Happiest of Happy Birthdays Baby Girl, we love you so much and hope you have the BEST field trip at school today, the BEST dinner with us tonight and the BEST birthday party tomorrow!  MAKE A WISH and Dream BIG sweetie! 
Love you more,

Mom, Daddy and KJ (OK, Otis, Pumkin and Pork Chop too...and eleven-ish chickens!)

Turn down for W H A T ?

There comes a time in your life when things change...

There is a moment when time stands still. I know that at least one of you have felt it. As if the earth has shifted off of its axis, only, just in your world.  It sounds crazy to actually write it, to think it, to admit it- but it happens from time to time.  For me, it was just recently.  Things changed.  I don't know what or how and I don't really even know how to explain it fully, but I know it has happened, some major event that made me just a little bit older.

I, personally, think it is this intense back-pain that will not let up.  It haunts me morning to night and is so bothersome that I just want to lay down and never get up again...but I can't.  But, only I know that the back pain is just a cover for what is really going on. You all know where I am going, don't you?  To that six letter word that I despise! 

Ugh...I don't even want to mutter those words out loud, but I know that is what the root of all my problems, my shift  is stemming from. (like it or not)   What is the stress over?  Well, that is easy, life choices.

We live in a house, in the country.  I am not joking. I mean, sure, Walmart and Meijer's are about 2 miles down the road, but directly a crossed from our house is a corn field. We have neighbors, so we are not totally desolate, but from being a city girl to being a country girl has had both ups and downs!  Our newest hurdle, we are propane customers.  Remember that post from last year, right around Christmas time when we literally ran out of Propane and had to use heaters to heat our 3,000 square foot house.  It was freezing as we were in the heart of frigid temps and more snow that we had seen in a long time.  Yea, so needless to say- We suck at propane!  Knowing when to fill or how much we use, if we are running efficiently, (obviously that was NOT the case last winter!) and what temps to keep our house - we were clueless!  

So, about two months ago we had high hopes  when the Columbia Gas lady came and said that a petition to get Gas Lines to our end of the street was in the works.  She came in and mapped out where the inlet would be and flagged our property for hook up.  Great, right?  Um, no.  Seriously, have not heard or seen a thing since and we are already dropping into the low 40's at night.  So, needless to say, the propane has been tapped into once again.  EEK! 

I can not express how terrible the bills were with propane or how bad the customers were (us) for not filling it before we ran out (oops!).  So, we were looking into our options.  We had heard that we were sitting on an old gas well.  OK, cool, right!  I mean we had tunnels from our house to our old carriage house and tons of pipes running in the carriage house- so maybe we could...oh wait a second...no one in our neck of the woods drills for natural gas pockets and it would be big $$$ to get someone to come up and drill and then what if we are tapped out...we just wasted money for nothing...  We both thought our risk was more than our gain in that case...  

NEXT..

Ok, onto a Wood Boiler... We drove up to Michigan a few weeks ago to look at one, a used one...it was nice and BIG- big enough to do what we needed it for- our house and the big pole barn (I mean, Hubby has to have a heated garage, right?).  Well, something was just not right with it because Hubby let it go. Now what...(my thoughts)

I guess it was a good thing that we did not J U M P before doing our research because our Town wants us to have a SPEC sheet to submit to them for our permit. This used model was not coming with such Spec Sheet- PROBLEM!   And it just so happens that one night I...yes, me...was doing some research on Wood Boilers and trying to lessen my Hubby's stress...and found a few names that I then started searching.  I called him in for one brand that was interesting (I really don't know much about these units) and it just so happens that he was looking at the same brand.  Well, this caused him to look on Craigslist and lone behold...he found a new model that was priced right and jumped.  It is crazy how this stuff happens to us- like it is supposed to, you know!

Well, that was over the last Sunday...He met the guy and gave him a "deposit" and we drove to Bluffton on Saturday (Thanks Mom and Dad for watching our kiddos so that they did not have to ride in the car for 6 hours) and picked up our NEW wood boiler!  Guess that is why we have a wood pile that lines a half acre of our property? (seriously)

It was a LONG ride home- slow and steady- but I got some great pics and schooled on how all this Wood Boiler stuff works!  Free heat (well this year at least!) and this unit will also be heating our water. I mean, how much more country can we get...but I love it!

So, needless to say...Turn down (the heat) for W H A T???

So, next on our list...Spring time will be bringing in the chickens...I need BROWN eggs. 

 Yup, this is the L I F E!

~Kel

**Jeep Wife, Jeep Life....

Raising an Old Soul within your child

By: Kel Amstutz03/28/2017

It's been eight years.  It's even hard for me to say, to admit that fact. Hard to face the reality that eight years has passed by already, in what seems like a blink of an eye, literally.  

She was born and my world, our world, has changed forever.  I remember looking at her little face, being amazed and enamored all in the same at this tiny human that join our world, that I was entrusted to take care of, to teach and help learn and grow.  

Trust me, it has not been a picnic, we have messed up royally in this short span of time, but it's no wonder.  

I mean, have you ever just looked at your child, really looked at them, past the cuteness that is on the surface and just knew that they had been here before, in some way, shape or form?  

An Old Soul. 

This is my oldest.  She is sassy, to smart for her own good, opinionated, outspoken at times, stubborn as all get out, and by goodness, when she thinks that she is right, SHE IS RIGHT!

I blame this on the fact that this world, to her, has already been experienced.  

She teaches me things on a regular basis.  She has bypassed the days of toys and wants to learn technology, science, words in books.  The things is, she has always been like this.  Never a true child, not really.  She has always been thirsty for knowledge but not surface knowledge, nope, not her, she wants to dig further, deeper into the more complex issues. 

Her purpose might not be known just yet, but I promise you this, that girl has purpose.  She was not put back on this planet to just be, she was put here to do. 

Raising a child with an old soul, well, can be a humbling experience, to say the least.  I remember when she was little, maybe two or so, trying to hide something that I was feeling down and out about.  She kept looking at me.  I, of course, pretended to smile and act like everything was A-OK, as usual. She reached up, touched my cheek, looked into my eyes and told me it would be ok.  She was just a baby, but she looked at me like she understood, which I have no doubt that she did.  This has continued, she has always been my kid that will say, "Mom needs a break."  This is often followed with her taking her sister into the next room, to occupy her for a few minutes. 

It goes beyond just this, as the connection that she holds with her little sister is stronger than I could have ever imagined.  Sure, they don't get along all the time, but her sister will fall down and it is my oldest who runs to her, cries with her, comforts her, and is there for her, truly. 

The conversations that we have, although not always flowers and blue skies, because, let's face it people, this world is not an awesome place, are intense and deep, things that even today she stops to ask about, as she is still processing things that we discussed two years ago. 

Of course, she can be a pill sometimes, because at the end of the day, she is still a tiny human, after all.  She can be the bossiest of sisters and often tried to be the third parent in our household, which gets her into trouble!  And, she is messy, like messier than messy and can never find anything, like ever!  She rolls her eyes consistently, especially when I ask her to stop bossing, and her mouth talks back, and most recently, under her breath in most moments.  But, this is eight! 

Then, she looks into my eyes when we are talking and I start to think about the world, life, souls, where we came from and where we are going.  She is a constant reminder, everyday, how lucky, how blessed I am that God put her in my care.  She is calm when chaos happens, she worries about the BIG things and the little things, she bears a hug at just the right moment and she is a mad loomer, even if this Mama finds tiny rubber bands of every color of the rainbow ALL OVER THE HOUSE! 

I worry about her old soul. 

I worry that her big heart will be broken, a lot.  She loves with her all.

I worry that this world, this one that is so different from the one her old soul lived, will take away some of the uniqueness of my girl. 

I worry that she feels to much and this world, which is overwhelming and scary will swallow her up. 

And, I especially worry that I have absolutely no idea what in the world I am doing as a parent. I don't think my own soul is as old as hers. 

So, here I sit, doing my best to raise my old soul. She is many things, some still surprise me regularly.  

She tells me often that 'we all get two lives, one before and one after'. Maybe someday, I too will know what that means. 

For now, I will remain thankful that I was picked to be a part of this special girls life.  That I get to hug her, kiss her boo boos, love her with all I have and continue to guide her through this life the best that I can.  She is a kid that is a treat and one that makes me smile even when I feel like I am at my worst. 

I love you more, Kiddo! 

Love ~ Mom

One day at a time...

By: Kel Amstutz
March 13, 2017

One day at a time. 

When you stop and think about the statement "One day at a Time" what does that resonate within you?

• What does that mean in respect to your life, your wants, needs, visions?  
• What does that mean to you? 

This is a quote that I hear time and time again...especially when discussing Gray Gables.


Gray Gables: 
A project we started way back in 2013.

A year that, today, seems so far away, and yet, here I am, here we are, still working towards our common goal.  Still working towards a dream that at one point or another, on certain days, seems unattainable within our very lifetimes.

That might sounds harsh.  I mean, we took on this project, with a plan, a pretty solid one at that, and here I stand before you, with a house that is still unfinished, a dream still growing daily within my brain, and complete and utter exhaustion.

Beyond what is on the outside though, I promise that you can rest assured is pride.  I think that Hubby and I both feel this way.  Pride for what we have accomplished thus far, pride for what has taken fruition, pride for what we have.

Hard work, perseverance, blood, sweat and on occasion, there were some tears, but we built more than just a home.  We have built a life, and a great one at that.

Daily we make memories within our four walls.  We play, we seek, we find, we explore, that is the beauty of Gray Gables.

Yet, we still hear "One day at a time" and it does not go on silent ears.  We know where we are, we know where we want to be, we know that it is attainable, but maybe not today...maybe one day...in time?

It's funny what you learn about yourself, your spouse, even your family when you tackle a huge project.  It got ugly with some.  Messy with others.  Guilt ridden and hurt feelings with some others.  Then, with some, you find a closeness, a common denominator, and, in our case, thank goodness, it was within one another.  We had visions of how we wanted our home and although we are still miles from completion, with this and that happening, and this crazy thing called LIFE, we have been honest and have not given up those visions of our dream.


It is so funny to look back, to the year 2015, in which I wrote:

I think that through this remodel, I have learned a thing or two about truly taking life One day at a time.

A year and a half ago my husband and I took on this huge project.  My Mom found a listing for a house that I had driven past most of my life, a house that seventeen years prior, my own Mom and Dad were going to buy.  I took Jason to see it and it literally spoke to me.  

It wasn't pretty either and my Husband was not impressed!!  

He is a great guy! He knew something was there and I am a pretty determined girl, so needless to say, here we are, the proud owners of Gray Gables! But the road to move in was nothing short of turmoil, drama and one obstacle after another.  

These trials have just taught me not to read to much into things and to take this good day and hopefully the next in stride!! 


I can't argue with my words above, as they were heart felt and honest.  I have learned a lot along this journey, another step in my life, that much I am certain.  It is amazing to know that since then, we have not lost sight, we have not let the harshness of the situation affect today, and we have put things into a rational perspective.

So, I think that we are taking life literally, One Day At A Time, and guess what, that is OK!