Showing posts with label digital products. Show all posts
Showing posts with label digital products. Show all posts

Thursday, May 4, 2017

What is SEO and Why Should You Care?

By: Kel Amstutz
Automation, Content Marketing, Digital Products, Lead Generation, Marketing, Online Income, Website Traffic


What is SEO and WHY should YOU care?

OK, let's get down to the basics.  What is SEO?  Well, SEO stands for Search Engine Optimization and guess what... it’s a HUGE key to success with online marketing. SEO is the process of affecting the visibility of a website through a search engine's organic search results. 
Now, many of you have probably heard, through social media, that organic traffic is not valuable. Well, DON'T BE FOOLED.  Natural, organic traffic is STILL HUGELY VALUABLE.  There are millions of people, let me repeat that...MILLIONS of people who are searching, every single day for information...and YOU want to be there when people are searching for what YOU'VE got!

Truth be told...we can literally talk SEO all. day. long. But, the reality is I have broken this down into the three (3) most IMPORTANT tips that you should/need to be aware of as an ONLINE Marketer...ready:  

1) Words Matter...for SEO
OK, so if you own a website, the fact is that SEARCH RESULTS MATTER.  The key to higher website rankings is making sure that your website has the ingredients that search engines NEED for their recipes.  Search engines account for EVERY WORD on the web, so it is important that your website has the words that will grab your leads when they are doing their searches.  
Here's an example: if someone searches for, let's say, 'shoe repair' on Google, well, you will need to make sure that YOUR website has 'shoe repair' as one of its key components to that your website will naturally appear in the search engine. 


2) Title TAGS Matter
Each page on the web has an OFFICIAL TITLE.  The titles on your website are VITAL to your organic leads because search engines PAY a lot of attention to titles. This is not high school ya'll. Titles often provide a summary of the content that can be found on a given webpage, similar to how titles of books can reflect, in  most cases, and summarize the contents that are in the book.  The titles that you choose to display on your website will ultimately influence the leads that you receive via search engines. Simple, right! ;)

3) Inbound LINKS Matter, too! 
OK, so when one link leads to another web page, it is a recommendation to readers that there is good information for them to find.  A web page that contains multiple links leading to it looks very positive to search engines, and will ultimately attract more visitors.  By being purposeful about where you place links and the content that these links present, you can attract more web traffic. 




Your SEO strategy will certainly affect the success of your online business. 



It is important to be aware that SEO is changing. You really need to have influential sites that link to you in order to have the BEST SHOT at higher rankings. 
Take the time to apply these three (3) basic tips to your SEO strategy. 


You webpage will receive many more ORGANIC leads which will take you one step closer to growing your business. This is the ultimate goal!




Nope! I can't wait to be done with school in two weeks and then off to my dream job! Haters approval not needed! I have found something I love to do! It makes me happy to see I'm such an inspiration to all my haters :):
If you found this post interesting, I bet you’ll love checking out my other most popular posts:

 



Here is my most popular eBook! 


I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about

Today...
  • I am living it. 
  • I am loving it. 
  • I am making it my life! 

Need More Help?  


Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 



 


 


Affliliate Links :  

I just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 
Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 
save $10 off their order over $25
Use code: AffiliateKAM

My Pages & Passions:
Click  
SHOP NOW 
and let me be your Pink Zebra Lady!




 


The proof is in the...ehh...PACKS! ðŸ˜„ Like to be eight hundred thousand ONE and 
Join for FREE
#thrivewithme #thriveon #thrivemoms #changeyourlife

Wednesday, August 31, 2016

Sell Products or Services… Can I Do Both?

Business Support, Digital Products, Packaging Information

by: Kel Amstutz

Image result for digital products


I have attracted a lot of people who are interested in creating digital products.
Image result for digital products


WHY?


Well, simply put- - because they are FRICKIN' AWESOME!!!

I mean, let's think about it...
  • There is no inventory.
  • You can sell digital products all day and ALL night.
  • You can sell digital products in the summer or in the winter months.



Image result for digital products 
Digital products and services can definitely go hand-in-hand. And you can sell BOTH on your website. 



A great example is that you can be a graphic designer, you make your website with your designs and logos, OK. But, you can ALSO sell e-books and/or digital images, designs, etc. AS Digital Products! 
Image result for multiple streams of income



What does this mean... 
WELL, I call it MULTIPLE STREAMS of INCOME
Yes, please!


You have money coming in from your person-to-person services, then you have money coming in from your digital info-products...Your expertise can be sold in many different forms.

If you bundle your info-products into a PDF or perhaps a video (or any file, really) well guess what...YOU CAN SELL IT!   



You just need to find the right target audience and you need to be smart about the way you choose to market your products. It is totally possible!  

You just have to understand that selling services and selling products are pretty different in nature. There are very different beasts and will require different sales processes.
Image result for you can sell it



As  I develop my business, online, it is really funny how I have begun to notice a lot of people who start out with a service or services and then offer Digital Products

I have done the opposite. I began selling my e-book first- pretty much because I did already have the expertise and knowledge to sell it. But, after a while I was looking for that personal interaction that I was not getting from the impersonal e-Book selling methods.  

So, I have decided that it is time for me to start offering my services and expertise in the form of coaching month to month. Now, I know that this is an awesome idea because I absolutely love working with clients and I am very excited to start having multiple income streams through e-books, online courses, workshops and one-on-one with clients. It really sounds like a fun blend and the next step of my journey.


Image result for digital marketing


So, what do you think?  

Do you get excited about selling products?  

Service?  

Or a blend of both of them? 
 


 
Nope! I can't wait to be done with school in two weeks and then off to my dream job! Haters approval not needed! I have found something I love to do! It makes me happy to see I'm such an inspiration to all my haters :):
If you found this post interesting, I bet you’ll love checking out my other most popular posts:

 


 Here is my most popular eBook! 

I strongly recommend my eBook, The Social Media Manager Kit by Kel (w/ bonus) in order to get you started. It will include templates for emailing potential clients or those you landed a completed job with, it will allow you to focus and challenge you to keep moving forward. 

This life, working at home, being financial free and with my family, is something that I used to dream about

Today...
  • I am living it. 
  • I am loving it. 
  • I am making it my life! 

Need More Help?  

Check out my eBook, Make your Dream a Reality in 30 Days or Less! - a jump start guide with templates to get you ready, set and ROCKING this Social Media Manager gig! 




 


Affliliate Links :   
http://practicalpaperco.com/#_a_affiliateKAMI just LOVE my planner from Practical Paper Company. They also make notebooks. Head to class this semester in style with one of these gorgeous notebooks! 
Over 30 styles and only $7.99!!

Remember, when you make a purchase at PracticalPaperCo.com and use my AFFILIATE code, you will 
save $10 off their order over $25
 
Use code: AffiliateKAM


My Pages & Passions:


Pink Zebra!! Would you like to place an order or join my team? Message me for more information! You will love Pink Zebra! www.pinkzebrahome.com/sspires:
Click  
SHOP NOW 
and let me be your Pink Zebra Lady!

https://www.facebook.com/SprinkleswithKel/?fref=nf




 


http://kelamstutz.le-vel.com 
The proof is in the...ehh...PACKS! 😄 Like to be eight hundred thousand ONE and Join for FREE! #thrivewithme #thriveon #thrivemoms #changeyourlife


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